Umar Ghumman is a digital experience strategist focused on the business of websites. His work spans website strategy, digital experience, e-commerce, content, AI, and conversion strategy. He has held senior strategy roles at some of the world’s largest marketing companies, including VML and Publicis, building enterprise websites, digital products, and experiences across Canada and the United States. His experience includes sectors such as CPG, automotive, and technology. He helps brands and startups turn websites into growth engines that support customer acquisition, conversion, and business growth.