Umar Ghumman
-

The Internet Needs a Better Media Diet
Summary For years, the conversation about our relationship with technology has focused on screen time. We count the hours we spend on our phones, worry about how often we check them, and look for ways to disconnect. That approach misses something important. An hour spent reading, talking to a friend, watching a film, learning a…
-

When AI Gives Us Every Answer, Will We Still Want to Look Around?
Summary Artificial intelligence is changing how people navigate the internet. Instead of searching, opening websites, comparing sources, and assembling an answer ourselves, we can increasingly ask a question and receive a synthesized response. For a large amount of everyday information, this is simply more convenient. History suggests that technologies built around convenience rarely produce a…
-

Human-centred design brings homogeneity—it’s time for brand-centred design
Summary Human-centred design has transformed how organizations solve problems by putting customer needs, behaviours and pain points at the centre of the design process. But its widespread adoption is creating an unintended consequence. When competing brands study the same customer journeys, identify the same category-level needs and design against the same insights, they often arrive…