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At NewBrains, we believe growth comes when Brand and CX work together. When CX is shaped by the brand it 3.2X* your growth. We call this Brand Rooted CX. It gives you a competitive advantage, drives revenue, profitability, and growth.
*Source: BAV, McKinsey, Kantar
Meet the Experts

Umar Ghumman, Chief Strategy Officer
Umar has driven growth for brands like Coca-Cola, Adidas, and Microsoft through strategic, brand-rooted CX and digital marketing. His experience spans startups and agencies like Publicis, Wunderman Thompson, Mirum, and VML, a CX Strategy Leader, where he was CXSO . An award-winning strategist, instructor and futurist, he holds an MBA in Marketing and certifications in digital, e-commerce, and foresight.
Connect on LinkedIn
[email protected]
Maxinne (Max) Abuyuan, Chief Creative Officer
Maxinne drives growth through creativity, crafting impactful brand stories and digital experiences. With experience working on brands like Microsoft, Mazda, and TD, blending creativity and CX expertise to deliver results. An award-winning creative leader that solves challenges that keep business and marketing leaders up at night.
Connect on LinkedIn
[email protected]

OUR UNIQUE PRODUCTS
HOW WE HELP MARKETERS, STARTUPS, AND AGENCIES
Growth Workshop
AI powered one or multi-day collaborative session(s) to uncover growth opportunities within CX through our proprietary Brand-Rooted CX Framework.
What's included:
- Challenge, Insights and discovery
- Facilitated collaboration sessions
- Brand-Rooted CX ideas (tactical and strategic)
- Prioritized execution roadmap
CX Playbook
A focused plan to elevate your customer experience (CX), website, CRM, APP, whether its one touch point or the full journey by applying our proprietary Brand-Rooted CX Framework.
What's included:
- Consumer insights and CX audit
- CX Strategy and ideas
- Prioritized action plan
- Quick wins and long term recommendations
Product Growth Strategy
A focused plan to define the product positioning including features, content and GTM strategy to drive acquisition and retention.
What's included:
- Insights and discovery
- Positioning
- Features and tactics recommendations
- Prioritized GTM action plan
CX Growth Training
Learn to drive growth through strategic CX practices. From one-on-one sessions to team workshops, gain actionable skills to elevate your brand.
What's included:
- Expert-led training
- Clear, practical instruction
- CX skills to drive innovation and impact
Ready to get growing?
[email protected]
WHY NEWBRAINS?
YOUR GROWTH PARTNERS
1
BATTLE-TESTED CX EXPERTISE
Forged by working with top clients across Canada and U.S.
2
AWARD-WINNING SUCCESS
Awarded locally and internationally
3
STREATIVE SOLUTIONS
Blending strategy and creativity seamlessly
4
EXPERIENCED METHODS
Over 30+ years of combined marketing experience
5
EFFICIENT EXECUTION
Collaborative, fast, AI-enhanced, and frictionless delivery
6
BORDERLESS
Across U.S. and Canada, and wherever you do business
OUR EXPERTISE
Category Experience
- Financial Institutions
- Automotive
- CPG
- Alcohol
- Government
- Technology Services & AI
- Nonprofit
- Travel & Hospitality
- Energy
- Health & Wellness
- Gaming
- Telecommunications
- Beauty & Fashion
- B2B & Start-Ups
Unlock the 16 Growth Factors Used by Fortune 500 Brands to 5X Digital Conversions
Top brands like Microsoft, PayPal, Adidas, and Red Bull use these 16 battle-tested Growth Factors to create seamless digital experiences that turn visitors into customers. Now, you can access the same proven strategies.
