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Intelligence on the business of websites and how to turn them into growth engines.

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Website Strategy & Redesign

Content, Search & IA

e-Commerce and DTC

B2B and Brand Websites

Platforms, Tech & Website Operations

AI & Future of Websites

AI & Future of Websites

Ideas and analysis on how AI is changing consumer behaviour, discovery, websites, and growth.

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Perspective

When AI Gives Us Every Answer, Will We Still Want to Look Around?

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Perspective

The Internet Needs a Better Media Diet

Framework

How to Run a Website Content Audit So Your Content Actually Does Its Job

Practical Guides

Frameworks and explainers used to build Fortune 500 websites into growth engines.

Website redesign planning workspace with wireframes, sitemap sketches, and a checklist

Framework

Website Redesign Checklist: 15 Things to Get Right Before You Redesign Your Website.

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Framework

Website Redesign Process: 6 Stages From Kickoff to Launch

Framework

How to Run a Website Content Audit So Your Content Actually Does Its Job

Contributors

Umar Ghumman

Founder & Editor, NewBrains

Maxinne (Max) Abuyuan

Founder & Editor, NewBrains

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